NEW STRATEGIC BRAND MANAGEMENT : CREATING AND SUSTAINING BRAND EQUITY LONG TERM (Record no. 8957)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00382nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81 7554 291 8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KAP/NE |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | KAPFERER, Jean-Noel |
| 245 #0 - TITLE STATEMENT | |
| Title | NEW STRATEGIC BRAND MANAGEMENT : CREATING AND SUSTAINING BRAND EQUITY LONG TERM |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Kogan Page India Pvt. Ltd., New Delhi |
| Place of publication | |
| Year of publication | 2004 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Permanent Location | Current Location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 31/03/2005 | 495.00 | 658.827 KAP/NE | 028582 | Books |