KAPFERER, Jean-Noel
NEW STRATEGIC BRAND MANAGEMENT : CREATING AND SUSTAINING BRAND EQUITY LONG TERM - Kogan Page India Pvt. Ltd., New Delhi 2004
81 7554 291 8
658.827 / KAP/NE
NEW STRATEGIC BRAND MANAGEMENT : CREATING AND SUSTAINING BRAND EQUITY LONG TERM - Kogan Page India Pvt. Ltd., New Delhi 2004
81 7554 291 8
658.827 / KAP/NE