MARKETING MANAGEMENT: PLANNING, IMPLEMENTATION AND CONTROL : GLOBAL PERSPECTIVE, INDIAN CONTEXT (Record no. 5)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00459nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0 333 93719 8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | RAM/MA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | NAMAKUMARI, S. |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | RAMASWAMY, V.S. |
| 245 #0 - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT: PLANNING, IMPLEMENTATION AND CONTROL : GLOBAL PERSPECTIVE, INDIAN CONTEXT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Macmillan Company of India Limited, New Delhi |
| Place of publication | New Delhi |
| Year of publication | 2002 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Invoice Number | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 06/11/2002 | TBS000 | 365.00 | TY 1571 | 658.8 RAM/MA | 027449 | Books | ||
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 06/11/2002 | TBS000 | 365.00 | TY 1571 | 658.8 RAM/MA | 027450 | Books |