NAMAKUMARI, S. RAMASWAMY, V.S.
MARKETING MANAGEMENT: PLANNING, IMPLEMENTATION AND CONTROL : GLOBAL PERSPECTIVE, INDIAN CONTEXT - 3rd ed. - New Delhi Macmillan Company of India Limited, New Delhi 2002
0 333 93719 8
658.8 / RAM/MA
MARKETING MANAGEMENT: PLANNING, IMPLEMENTATION AND CONTROL : GLOBAL PERSPECTIVE, INDIAN CONTEXT - 3rd ed. - New Delhi Macmillan Company of India Limited, New Delhi 2002
0 333 93719 8
658.8 / RAM/MA