000 00350nam a22001337a 4500
020 _a9781259060762
082 _a658.8
_bPER/B
100 _aWILLIAM D PEREAULT
_aJOSEPH P CANNON
_aJEROME McCARTHY
245 _aBASIC MARKETING
250 _aA MARKETING STRATEGY PLANNING APPROACH
260 _aIRWIN
_bMcGRAW HILL
_c2011
300 _a726
942 _cBK
999 _c19820
_d19820