000			00389nam a22001457a 4500
020			_a9789332542204
082			_a658.4012 _bKEL/B
100			_aKEVIN LANE KELLER _aAMBI M G PARAMESWARAN _aISAAC JACOB
245			_aSTRATEGIC BRAND MANAGEMENT
250			_a4
260			_aNEW DELHI _bPEARSON _c2018
300			_a586
500			_aBUILDING MEASURING AND MANAGING BRAND EQUITY
942			_cBK
999			_c19688 _d19688