TY  - BOOK
AU  - NAMAKUMARI, S.
AU  - RAMASWAMY, V.S.
TI  - MARKETING MANAGEMENT: PLANNING, IMPLEMENT AND CONTROL : INDIAN CONTEXT
SN  - 0333392 439 8
U1  - 658.809 54 
PY  - 1997///
CY  - Delhi
PB  - Macmillan and Company Limited, Delhi 
ER  -