TY  - BOOK
AU  - KAPFERER, Jean-Noel
TI  - NEW STRATEGIC BRAND MANAGEMENT : CREATING AND SUSTAINING BRAND EQUITY LONG TERM
SN  - 81 7554 291 8
U1  - 658.827 
PY  - 2004///
CY  - 
PB  - Kogan Page India Pvt. Ltd., New Delhi 
ER  -