KAPFERER, Jean-Noel <br/><br/>
NEW STRATEGIC BRAND MANAGEMENT : CREATING AND SUSTAINING BRAND EQUITY LONG TERM 

 -  Kogan Page India Pvt. Ltd., New Delhi   2004 
<br/><br/><label>ISBN: </label>81 7554 291 8 
<br/><br/><label>Dewey Class. No.: </label>658.827  / KAP/NE