TY  - BOOK
AU  - BAGAVATHI
AU  - PILLAI, R.S.N
TI  - MODERN MARKETING : PRINCIPLES AND PRACTICES
SN  - 81 219 1697 6
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - S.Chand and Company Ltd., New Delhi 
ER  -