BAGAVATHI PILLAI, R.S.N <br/><br/>
MODERN MARKETING : PRINCIPLES AND PRACTICES 

 - New Delhi  S.Chand and Company Ltd., New Delhi   2003 
<br/><br/><label>ISBN: </label>81 219 1697 6 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PIL/MOD