KANUK, Leslie Lazar SCHIFFMAN, Leon G. <br/><br/>
CONSUMER BEHAVIOUR 

 - 5th Ed. 
 -  Addison Wesley Publishing Co. Inc., Massachusetts   1997 
<br/><br/><label>ISBN: </label>81-203-0902-2 
<br/><br/><label>Dewey Class. No.: </label>658.834 2  / SCH/C