CZINKOTA, Michael R. KOTABE, Masaaki <br/><br/>
MARKETING MANAGEMENT 

 - 2nd Ed. 
 - Delhi  Vikas Publishing House Pvt. Ltd., Delhi   2002 
<br/><br/><label>ISBN: </label>981-240-366-3 
<br/><br/><label>Dewey Class. No.: </label>658.8  / CZI/MA