KOTLER, Philip <br/><br/>
MARKETING MANAGEMENT 

 - 11st Ed. 
 - New Delhi  Prentice-Hall of India Pvt. Ltd., New Delhi   2002 
<br/><br/><label>ISBN: </label>81 203 2083 2 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/MA