MAMORIA, C.B. <br/><br/>
PRINCIPLES AND PRACTICE OF MARKETING IN INDIA 

 - Bombay  Himalaya Publishing House, Bombay   2001 
<br/><br/><label>ISBN: </label>81-225-0078-X 
<br/><br/><label>Dewey Class. No.: </label>338.1  / MAM/PRI