NAMAKUMARI, S. RAMASWAMY, V.S. <br/><br/>
MARKETING MANAGEMENT : PLANNING, IMPLEMENTATION AND CONTROL 

 - 3rd Ed. 
 - New Delhi  Macmillan Company of India Limited, New Delhi   2002 
<br/><br/><label>ISBN: </label>0333-93719-8 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM/MA