ARMSTRONG, Gary KOTLER, Philip <br/><br/>
PRINCIPLES OF MARKETING 

 - New Delhi  Amerind Publishing Company Pvt. Ltd., New Delhi   1995 
<br/><br/><label>ISBN: </label>81 203 0930 8 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/PRI