CRAVENS, David W. <br/><br/>
MARKETING MANAGEMENT 

 - 1st Ed. 
 - New Delhi  A.I.T.B.S.Publishers ans Distributors, New Delhi   1996 
<br/><br/><label>ISBN: </label>81-85386-13-7 
<br/><br/><label>Dewey Class. No.: </label>658.8  / CRA/MA