TY  - BOOK
AU  - NAMAKUMARI, S.
AU  - RAMASWAMY, V.S.
TI  - MARKETING  MANAGEMENT: PLANNING, IMPLEMENTATION AND CONTROL : GLOBAL PERSPECTIVE, INDIAN CONTEXT
SN  - 0 333 93719 8
U1  - 658.8 
PY  - 2002///
CY  - New Delhi
PB  - Macmillan Company of India Limited, New Delhi 
ER  -