TY  - BOOK
AU  - NAMAKUMARI, S.
AU  - RAMASWAMY, V.S.
TI  - MARKETING MANAGEMENT: PLANNING, IMPLEMENT AND CONTROL : INDIAN CONTEXT
SN  - 0333-92439-8
U1  - 658.809 54 
PY  - 1995///
CY  - New Delhi
PB  - Macmillan Company of India Limited, New Delhi 
ER  -