NAMAKUMARI, S. RAMASWAMY, V.S. <br/><br/>
MARKETING MANAGEMENT: PLANNING, IMPLEMENT AND CONTROL : INDIAN CONTEXT 

 - 2nd Ed. 
 - New Delhi  Macmillan Company of India Limited, New Delhi   1995 
<br/><br/><label>ISBN: </label>0333-92439-8 
<br/><br/><label>Dewey Class. No.: </label>658.809 54  / RAM/MA