GILES, G.B. <br/><br/>
MARKETING 

 - 4th ed. 
 - London  MacDonald and Evans Ltd., London   1983 
<br/><br/><label>ISBN: </label>0 7121 2807 7 
<br/><br/><label>Dewey Class. No.: </label>658.8  / GIL/MAR