BAGAVATHI PILLAI, R.S.N <br/><br/>
MARKETING 

 - 2nd Ed. 
 - New Delhi  S.Chand and Company Ltd., New Delhi   1995 
<br/><br/><label>ISBN: </label>81-219-0427-7 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PIL/MA