TY  - BOOK
AU  - Perreault,William D.
AU  - Cannon,Joseph P.
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing
SN  - 9780078028885 (acidfree paper)
U1  - 658.8 
PY  - 2012///
CY  - New York, NY
PB  - McGraw-Hill/Irwin
KW  - Marketing
ER  -