Perreault, William D. <br/><br/>
Essentials of marketing : 

 - 13th ed. 
 - New York, NY :  McGraw-Hill/Irwin,  c2012. 
 - xl, 640, 32, 10 p. :  col. ill. ; 
<br/><br/><label>ISBN: </label>9780078028885 (acidfree paper) 0078028884 (acidfree paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER/E