WILLIAM D PERREAULT, Jr  JEROME McCARTHY <br/><br/>
BASIC MARKETING: A GLOBAL MANAGERIAL APPROACH 

 - 15 
 - NEW DELHI  TATA MCGRAW HILL  2005 
 - 793 
<br/><br/><label>ISBN: </label>9780070594104 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER/B