KEVIN LANE KELLER  AMBI M G PARAMESWARAN  ISAAC JACOB <br/><br/>
STRATEGIC BRAND MANAGEMENT 

 - 4 
 - NEW DELHI  PEARSON  2018 
 - 586 
<br/><br/> BUILDING MEASURING AND MANAGING BRAND EQUITY 
<br/><br/><label>ISBN: </label>9789332542204 
<br/><br/><label>Dewey Class. No.: </label>658.4012  / KEL/B