GEORGE E BELCH  MICHAEL A BELCH  KEYOOR PURANI <br/><br/>
ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE 

 - 9 
 - NEW DELHI  MC GRAW HILL  2013 
 - 1016 
<br/><br/><label>ISBN: </label>9781259026850 
<br/><br/><label>Dewey Class. No.: </label>382.92  / 382.92