TY  - BOOK
AU  - NAMAKUMARI, S.
AU  - RAMASWAMY, V.S.
TI  - MARKETING  MANAGEMENT: INDIAN CONTEXT.GLOBAL PERSPECTIVE
SN  - 978-1`-25-902641-6
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - McGraw-Hill Kogakusha Limited, New Delhi 
ER  -