TY - BOOK AU - JHA MITHILESHWAR AU - KELLER KEVIN LANE AU - Koshy Abraham AU - KOTLER PHILIP TI - MARKETING MANAGEMENT:A SOUTH ASIAN PERSPECTIVE SN - 978-81-317-6716-0 U1 - 658.8 PY - 2013/// CY - Delhi PB - Pearson Education Asia (Pte) Ltd., Delhi ER -