TY  - BOOK
AU  - KHAN MOHAMMED KALEEM
AU  - KHAN NAVED MOHAMMED
TI  - THE ENCYCLOPAEDIC DICTIONARY OF MARKETING
SN  - 100761935010
U1  - 380.03 
PY  - 2006///
CY  - Madras
PB  - Higginbothams Pvt. Ltd., Madras 
ER  -