TY  - BOOK
AU  - ARMSTRONG, Gary
AU  - KOTLER, Philip
TI  - PRINCIPLES OF MARKETING
SN  - 81-203-1839-0
U1  - 658.8 
PY  - 2001///
CY  - New Delhi
PB  - Prentice-Hall of India Pvt. Ltd., New Delhi 
ER  -