ARMSTRONG, Gary KOTLER, Philip <br/><br/>
PRINCIPLES OF MARKETING 

 - 9th Ed. 
 - New Delhi  Prentice-Hall of India Pvt. Ltd., New Delhi   2001 
<br/><br/><label>ISBN: </label>81-203-1839-0 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/PRI