AAKER, David A. <br/><br/>
STRATEGIC MARKET MANAGEMENT 

 - 5th Ed. 
 - New York  John Wiley and Sons Inc., New York   2000 
<br/><br/><label>ISBN: </label>9971-51-293-9 
<br/><br/><label>Dewey Class. No.: </label>658.8  / AAK/S