TY  - BOOK
AU  - RAJU, M.S.
AU  - XARDEL, Dominique
TI  - CONSUMER BEHAVIOR : CONCEPTS, APPLICATIONS AND CASES
U1  - 658.834 2 
PY  - 2005///
CY  - New Delhi
PB  - Vikas Publishing House Pvt. Ltd, New Delhi 
ER  -