MODERN MARKETING : PRINCIPLES AND PRACTICES (Record no. 9744)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00335nam a2200121Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PIL/MAR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | BAGAVATHI |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | PILLAI, R.S.N |
| 245 #0 - TITLE STATEMENT | |
| Title | MODERN MARKETING : PRINCIPLES AND PRACTICES |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | S. Chand and Sons, New Delhi |
| Place of publication | New Delhi |
| Year of publication | 1998 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Permanent Location | Current Location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 12/08/1998 | 110.00 | 658.8 PIL/MAR | 024731 | Books |