MARKETING MANAGEMENT (Record no. 8375)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00356nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81 203 2083 2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT/MA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | KOTLER, Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11st Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Prentice-Hall of India Pvt. Ltd., New Delhi |
| Place of publication | New Delhi |
| Year of publication | 2002 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Permanent Location | Current Location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 29/10/2002 | 325.00 | 658.8 KOT/MA | 027455 | Books |