MARKETING MANAGEMENT : A MODERN APPROACH (Record no. 6228)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00377nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81 87223 20 0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | GUP/MA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | GUPTA, J.L. |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | RACHANA ANAND |
| 245 #0 - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT : A MODERN APPROACH |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Trueman Book Co., Jalandhar |
| Place of publication | |
| Year of publication | 2002 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Permanent Location | Current Location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 20/01/2002 | 100.00 | 658.8 GUP/MA | 027048 | Books |