Essentials of marketing : (Record no. 20037)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00506cam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780078028885 (acidfree paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0078028884 (acidfree paper) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PER/E |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Perreault, William D. |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing : |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York, NY : |
| Name of publisher | McGraw-Hill/Irwin, |
| Year of publication | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xl, 640, 32, 10 p. : |
| Other physical details | col. ill. ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cannon, Joseph P., |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Invoice Number | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 04/04/2023 | PD ACCOUNT | 895.00 | 13273 | 658.8 PER/E | 39168 | Books |