BASIC MARKETING (Record no. 19820)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00350nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781259060762 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PER/B |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | WILLIAM D PEREAULT |
| -- | JOSEPH P CANNON |
| -- | JEROME McCARTHY |
| 245 ## - TITLE STATEMENT | |
| Title | BASIC MARKETING |
| 250 ## - EDITION STATEMENT | |
| Edition statement | A MARKETING STRATEGY PLANNING APPROACH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | IRWIN |
| Name of publisher | McGRAW HILL |
| Year of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 726 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Invoice Number | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 28/02/2023 | CALICUT BOOKS | 1095.00 | 12966 | 658.8 PER/B | 38924 | Books |