BASIC MARKETING: A GLOBAL MANAGERIAL APPROACH (Record no. 19713)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00341nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070594104 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PER/B |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | WILLIAM D PERREAULT, Jr |
| -- | JEROME McCARTHY |
| 245 ## - TITLE STATEMENT | |
| Title | BASIC MARKETING: A GLOBAL MANAGERIAL APPROACH |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | NEW DELHI |
| Name of publisher | TATA MCGRAW HILL |
| Year of publication | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 793 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 18/10/2022 | IIM KOZHIKODE | 350.00 | 658.8 PER/B | 38813 | Books |