MARKETING MANAGEMENT (Record no. 19694)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00299nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332557185 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | PHILIP KOTLER |
| -- | KEVIN LANE KELLER |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | NEW DELHI |
| Name of publisher | PEARSON |
| Year of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 756 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 15/10/2022 | IIM KOZHIKODE | 1150.00 | 658.8 KOT/M | 38588 | Books | ||
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 15/10/2022 | IIM KOZHIKODE | 1150.00 | 658.8 KOT/M | 38589 | Books | ||
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 15/10/2022 | IIM KOZHIKODE | 1150.00 | 658.8 KOT/M | 38590 | Books | ||
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 15/10/2022 | IIM KOZHIKODE | 1150.00 | 658.8 KOT/M | 38591 | Books | ||
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 15/10/2022 | IIM KOZHIKODE | 1150.00 | 658.8 KOT/M | 38592 | Books | ||
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 15/10/2022 | IIM KOZHIKODE | 1150.00 | 658.8 KOT/M | 38593 | Books | ||
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 15/10/2022 | IIM KOZHIKODE | 1150.00 | 658.8 KOT/M | 38594 | Books | ||
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 15/10/2022 | IIM KOZHIKODE | 1150.00 | 658.8 KOT/M | 38595 | Books | ||
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 15/10/2022 | IIM KOZHIKODE | 1150.00 | 658.8 KOT/M | 38596 | Books | ||
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 15/10/2022 | IIM KOZHIKODE | 1150.00 | 658.8 KOT/M | 38597 | Books | ||
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 15/10/2022 | IIM KOZHIKODE | 1150.00 | 658.8 KOT/M | 38598 | Books | ||
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 15/10/2022 | IIM KOZHIKODE | 1150.00 | 658.8 KOT/M | 38599 | Books | ||
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 15/10/2022 | IIM KOZHIKODE | 1150.00 | 658.8 KOT/M | 38600 | Books | ||
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 15/10/2022 | IIM KOZHIKODE | 1150.00 | 658.8 KOT/M | 38601 | Books | ||
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 15/10/2022 | IIM KOZHIKODE | 1150.00 | 658.8 KOT/M | 38602 | Books | ||
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 15/10/2022 | IIM KOZHIKODE | 1150.00 | 658.8 KOT/M | 38603 | Books |