STRATEGIC BRAND MANAGEMENT (Record no. 19688)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00389nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332542204 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4012 |
| Item number | KEL/B |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | KEVIN LANE KELLER |
| -- | AMBI M G PARAMESWARAN |
| -- | ISAAC JACOB |
| 245 ## - TITLE STATEMENT | |
| Title | STRATEGIC BRAND MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | NEW DELHI |
| Name of publisher | PEARSON |
| Year of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 586 |
| 500 ## - GENERAL NOTE | |
| General note | BUILDING MEASURING AND MANAGING BRAND EQUITY |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 14/10/2022 | IIM KOZHIKODE | 2000.00 | 658.4012 KEL/B | 38529 | Books | ||
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 14/10/2022 | IIM KOZHIKODE | 2000.00 | 658.4012 KEL/B | 38530 | Books | ||
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 14/10/2022 | IIM KOZHIKODE | 2000.00 | 658.4012 KEL/B | 38531 | Books | ||
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 14/10/2022 | IIM KOZHIKODE | 2000.00 | 658.4012 KEL/B | 38532 | Books |