ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE (Record no. 19675)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00377nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781259026850 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 382.92 |
| Item number | 382.92 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | GEORGE E BELCH |
| -- | MICHAEL A BELCH |
| -- | KEYOOR PURANI |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | NEW DELHI |
| Name of publisher | MC GRAW HILL |
| Year of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 1016 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 13/10/2022 | IIM KOZHIKODE | 599.00 | 382.92 BEL/A | 38432 | Books | ||
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 13/10/2022 | IIM KOZHIKODE | 599.00 | 382.92 BEL/A | 38433 | Books | ||
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 13/10/2022 | IIM KOZHIKODE | 599.00 | 382.92 BEL/A | 38434 | Books | ||
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 13/10/2022 | IIM KOZHIKODE | 599.00 | 382.92 BEL/A | 38435 | Books | ||
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 13/10/2022 | IIM KOZHIKODE | 599.00 | 382.92 BEL/A | 38436 | Books | ||
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 13/10/2022 | IIM KOZHIKODE | 599.00 | 382.92 BEL/A | 38437 | Books | ||
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 13/10/2022 | IIM KOZHIKODE | 599.00 | 382.92 BEL/A | 38438 | Books |