Principles of Marketing (Record no. 19595)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00299nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332558472 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT/P |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Philip Kotler |
| -- | Gary Armstrong |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Pearson |
| Year of publication | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 732 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 10/10/2022 | IIM Kozhikode | 1499.00 | 658.8 KOT/P | 38336 | Books |