| Summary, etc |
The aim of this text is to make the intriguing subject of economics more accessible and relevant to those studying the subject as part of a business-related degree.<br/><br/><br/>The book covers all of the major principles of economics but its focus throughout is firmly on applying these economic principles to the real world of business.<br/><br/><br/>The third edition of this highly successful textbook is written in a direct and straightforward style, making considerable use of business examples throughout to illustrate how economics can be used to understand business problems and the business environment. It has been thoroughly revised and updated to reflect current issues. <br/><br/><br/>Table of Content<br/><br/> BUSINESS AND ECONOMICS<br/> The Business Environment and Business Economics.<br/> Economics and the World of Business<br/> Business Organisations<br/> BUSINESS AND MARKETS<br/> The Working of Competitive Markets<br/> Business in a Market Environment<br/> BACKGROUND TO DEMAND<br/> Demand and the Consumer<br/> Demand and the Firm<br/> Product, Marketing and Advertising<br/> BACKGROUND TO SUPPLY<br/> Costs of Production<br/> Revenue and Profit<br/> SUPPLY: SHORT-RUN PROFIT MAXIMISATION<br/> Profit Maximisation under Perfect Competition and Monopoly<br/> Profit Maximisation under Imperfect Competition<br/> SUPPLY: ALTERNATIVE STRATEGIES<br/> An Introduction to Business Strategy<br/> Alternative Theories of the Firm<br/> Growth Strategy<br/> The Small-Firm Sector<br/> Pricing Strategy<br/> THE FIRM IN THE FACTOR MARKET<br/> Labour Markets, Wages and Industrial Relations<br/> Investment and the Employment of Capital<br/> THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS<br/> Reasons for Government Intervention in the Market<br/> Government and the Firm<br/> Government and the Market<br/> BUSINESS IN THE INTERNATIONAL ENVIRONMENT<br/> Globalisation and Multinational Business<br/> International Trade<br/> Trading Blocs<br/> THE MACROECONOMIC ENVIRONMENT<br/> The Macroeconomic Environment of Business<br/> The Balance of Payments and Exchange Rates<br/> Money and Interest Rates<br/> Business Activity, Employment and Inflation<br/> MACROECONOMIC POLICY<br/> Demand-Side Policy<br/> Supply-Side Policy<br/> International Economic Policy |