MARKETING MANAGEMENT (Record no. 14907)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00443nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131716830 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | JHA MITHILESHWAR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | KELLER KEVIN LANE |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Koshy Abraham |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | KOTLER, Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Pearson Education Asia (Pte) Ltd., Delhi |
| Place of publication | Delhi |
| Year of publication | 2009 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 10/03/2011 | COS002 | 699.00 | 658.8 KOT/M | 031684 | Books |