STRATEGIC MARKET MANAGEMENT (Record no. 112)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00350nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9971-51-293-9 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | AAK/S |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | AAKER, David A. |
| 245 #0 - TITLE STATEMENT | |
| Title | STRATEGIC MARKET MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | John Wiley and Sons Inc., New York |
| Place of publication | New York |
| Year of publication | 2000 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Invoice Number | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| damaged | COMMERCE | MES LIBRARY, PONNANI | MES LIBRARY, PONNANI | 30/03/2002 | COS001 | 305.00 | 6450 | 658.8 AAK/S | 027209 | Books |